I bet most of you knew exactly WHAT COMES AFTER THE PICKLES! Cohesive branding helps people recognize your business or event before they even read the text. That recognition can:• stop the scroll• build trust• create familiarity• increase response This matters if you sell products or services… and it’s CRITICAL for events and limited-time offers. Think about McDonald's. Most people can spot those Golden Arches from a distance and instantly know: What it is • What it sells •