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Think Ahead

Trade shows, Expos, Events are starting. The earlier out you plan your actions the more bang you'll get for your buck.

You spend a lot of money and time to get into events. Vendor fees, overtime for reps, display items to attract the attendees... and then almost as an afterthought--a cheap giveaway. Here's why that is a bad strategy. The items that you give are the long lasting impression representing your business. Do you really want to pay for something that will be tossed as soon as that prospect gets home?

Here's what you want:

  • Time to get a sample--things can look a lot different in a catalog pic.

  • Items that connect to your product and service--Think dog bowls for pet services, ice cream scoop for air conditioning, wine glass for travel services...

  • Items that LAST--One of the many reasons promo products work is their longevity. Spend a little more and get a couple year's exposure out of your marketing.

  • Items that are safe--make sure to get items that are not created in sweat shop factories, child labor companies, or ones that use unsafe ingredients in production. Graphically Deb uses vetted suppliers that protect your company and your customers.

That's a few things to consider--we have more. We also have great items and ideas for all budgets and all industries, display items or handouts.. Send me an email, Call. Make an appointment--Let's work together to get you a more effective Promo Product, not just a cheap give away.

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